Marketing Research Application Marketing Essay - 1241 Words

Marketing Research Application #1 Sunetra Choudhury Temple University Marketing Research Application #2 Tide As one of the leading companies in the niche market specializing in laundry detergent and fabric care, Tide has to continuously make efforts to differentiate itself from new, emerging competitors. In order to ensure brand image and loyalty are constant amidst the changes in the marketplace, the company could utilize descriptive research. One of the most common approaches to descriptive research is in the form of a survey. Surveys provide an understanding of consumer preferences, dislikes, buying habits, and overall perception of a company or brand, which can then be quantified. As technology continues to advance and communication becomes most effective in the digital form, the company could benefit from an online survey distributed across various segments. Additionally, the company could utilize the mall-intercept interview approach, in which shoppers are stopped and asked to complete a survey. In this scenario, the shoppers are already in the buying process or have already purchase d, which ultimately could help the company to understand consumer buying behavior and preference. When a company is hoping to innovate and explore new marketing strategies, the four P’s of marketing (price, promotion, place, and product) are analyzed in order to recognize opportunities and problems within the company. Through the use of question/answer methods and observation,Show MoreRelatedMarketing Research Report On Netflix Essay1565 Words   |  7 Pages Marketing Research Report November 20, 2016 Muthanna Al-Hanooti MKT/421 Henry Weber Introduction Netflix produces DVD Rentals and Streaming of movies and television shows and other related products (Netflix.com, 2016). 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